Plus, Xara offers a complete line of graphic design software: Xara3D, the Xtreme Pro version or just ' Xtreme', Web Designer, Menu Maker and much more, including fonts (most of which are highlighted below on this page), which can allow anyone access to design professionalism. Xara products are much more intuitive and affordable should you actually like and use them. However, as with most professional software, these Adobe products have a rather steep learning curve and you may not learn the software enough to accomplish your goals in your spare time within that 30 day trial period. You can also download a free trial version of Adobe Dreamweaver, Photoshop and/or Illustrator and use them for a limited time to build your online presence. Xara offers a free trial version of Web Designer that you can evaluate. Remember that a website can act like a salesman, and can be available 24 hours per day, all year long. The result isn't the same as a professionally designed website, but it is a great way to get your professional presence started online to market to the world. ![]() If you are having difficulty getting started because of website design costs, you might want to consider looking at Xara Web Designer. Or, if you are creative and you understand the rules and challenges of branding, Xara also offers some great easy-to-use do-it-yourself graphic design tools that are capable of producing professional quality images. Once your business does take off, we do suggest that you contact an identity and branding architect (such as the intellectual property experts available through Symbiotic Design) to take full advantage of a positive impact first and lasting impression through brand recognition. Until you can hire a professional logo designer, use the Standard Logo 3D logo/heading design tool from Xara. Remember that a decent mark will also benefit your business or professional website presence in the same way that it benefits business. ![]() Get one and use it to your advantage.īy creating a simple logo to get started, you may be able to avoid any such pitfalls others that may not have any kind of brand experience due to our society's unrelentless brand conditioning. This sort of conditioning towards brand recognition is impossible for a reasonable person to ignore. Online professional portfolios and home pages will look more professional with a recognizable brand because of this very same reason, we are simply conditioned to be brand conscious.Įvery day we experience brands thousands of times a day through advertising in the newspaper, magazines, radio, billboards, television and the internet. Remember that if you are providing a valuable product or service, it has to be perceived as such. This is an extremely important consideration during tough economic times when people are so concerned about who has their business. Such an endeavor likely will not be around much longer and therefore they don't perceive that business as being one they can rely on over the course of their need for that product or service. They may not invest in their training employees, improving their products or expanding their services. After all, if a business cannot invest in the integrity and promotion of its own name, they are not likely to be around much longer. One reason that people expect to associate a business with a Trademark or logo are their safety and security concerns. ![]() ![]() They lack a brand experience of any kind and consumers have become accustomed to associating products and services with recognizable brands. Most often websites without any attempt at any sort of logo or branding aren't well regarded.
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